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2 Tripura State Rifle Jawans killed by colleague in shooting spreeHighlights 2 Tripura State Rifle Jawans were killed on Saturday morning. All the Jawans belonged to the 5th Battalion of the Tripura Police Department. One of the colleagues went on a shooting spree, and later confessed.
In a fresh case of fratricide, at least 2 Tripura State Rifle Jawans were killed after one of their colleagues went on a shooting spree on Saturday morning. The incident took place at ONGC GCS located at Madhupur, Konaban under Tripura's Sephajala district.
All the Jawans belonged to the 5th Battalion of the Tripura Police Department (TPD). After the incident, the accused jawan surrendered before the Police station with arms and ammunition.
Chief Minister Biplab Kumar Deb has announced a compensation of Rs 5 Lakhs each to the bereaved families, the TPD informed.
Bindra stated, “We have been extremely agile and responsive to the situation, not focusing so much on events and promotions while looking at various ways to revamp our business model, operations, marketing, and so forth. We are focusing on a seamless digital marketing and customer relationship management and reassessing digital marketing strategies while communicating with our consumers in new ways to keep them engaged with the brand. We are very active on our social media platforms and have been engaging with our customers through relevant content and online sessions.”
Announcing the launch of the anti-viral fabrics under Intellifabrix, Kulin Lalbhai, Executive Director, Arvind Limited says, “The world is facing an unprecedented crisis due to COVID-19. In this context, we are committed to keep our customers safe and that is why we have tied up with HeiQ to bring its revolutionary Viroblock technology to India. We are excited with this partnership and in a very short period of time we will introduce into the Indian market fabrics that will provide best-in-class viral protection and are fashionable at the same time.”
If anything, the virulent coronavirus pandemic has highlighted the potential of e-commerce to the world. A higher penchant for online shopping can already be seen amongst the customers, which is expected to rise even further in the coming months. As a result, an Omnichannel route has become an indispensable part of fashion, more now than ever and even the most prosperous of brick-and-mortar stores have now been forced to experiment with digital channels.
He also highlighted the importance of luxury brands letting consumers to experiment with their products. “Google search trends on DIY videos have gone up by 3X during the lockdown period. This accentuates the fact that consumers now want to know how they can do things themselves. How does this translate to luxury fashion? Let them play with your products! It can be an old product sitting with you for months which becomes a completely new product after a DIY experimentation,” he explained.
While things are still far from getting back to normal, shops and retailers are now opening up to an almost new world where they have to follow the government guidelines, following all necessary safety measures. Hence, social distancing, wearing masks, hand sanitizers at entry, temperature checks, etc., are the ‘new normal’ that the consumers and the retailers have to frequently deal with from now onwards.
Even now, our strategy will revolve around listening to the unsaid need of the consumer and providing them cutting edge, innovative and locally manufactured products for all their needs, as well as being vocal about the same through our in-store and digital campaigns.
Instagram, especially, was already evolving into an influential sales channel for the fashion industry and the coronavirus pandemic has only amplified its hold. With a billion individuals accessing the app every month and about 2 million users visiting business profiles everyday, it is no wonder that more and more fashion brands are making a beeline for the app’s selling potential.
The 2-day price reveal period attracted over 40 lakh visitors who wishlisted items prior to the event. More than 3 lakh customers availed early access, while the VIP slots known as Gold Slots, also witnessed over 3 lakh shoppers, placing orders for over 14 lakh items in total, before the start of the sale. Another major highlight was the ‘Shout & Earn’ that has been hugely popular and tried by 15 lakh people so far.
She also went on to explain how sales have now picked up for Needledust and are at par with pre-COVID times. “Sales took up from the US, Europe, Asia, and now we are even enjoying good domestic sales. So, like I said, we believe that it’s just temporary; once the fear of the contagion subsides, consumers will be back to physical stores,” she said.
He also highlighted a new trend in attitude that has been witnessed post COVID – preferences have shifted from the widely prevalent ‘buy to throw fashion’ (fast fashion) to ‘buy to keep fashion’. “We have now seen a decrease in fashion elements in winning products across categories by 40 percent from same time last year. This means that people are now going for classics. In the context of luxury, we can say people are gravitating towards silent luxury than ‘bling’ luxury. For people now want to buy something and keep it for a longer time,” he said.
He further shared that the lockdown was a difficult time since the time lost can’t be regained in retail. The change in consumption patterns and consumer behaviours will lead to significant change in the retail and fashion industry and it’s critical for brands to stimulate demand in the coming months.
For a fashion brand or retailer to bounce back after the lockdown is lifted, they will have to be attentive about the shifts in market sentiments to identify possible opportunities and attune themselves accordingly. Failure to adopt to market changes may have devastating effects. A good example is Clarks – the British heritage footwear retailer. Failure to adapt has left Clarks in a weak position to withstand the COVID-19 crisis and it has recently announced that it is cutting almost 1,000 head office roles.
When retailers were empowering themselves with technologies such as 3-D body scanning, virtual trial rooms, endless aisles and self-checkouts, etc., the last thing on their mind at that time was that these technologies will allow them to go contactless in the days to come. But being ‘contactless’ is becoming the new normal, a part of everyday retailing and technology is helping retailers reach this new normal at a faster pace.
NEO TECH® is the culmination of extensive efforts in research and development; done with the intention of bringing a paradigm shift in the Indian Textile industry. Post the acquisition in 2017 of GBTL (formerly known as GRASIM Suiting) and OCM, the Donear Group formally carved a niche for a R&D wing and that was the advent of the NEO TECH® Center of Excellence.
There are innumerable ways for fashion brands to contrive sales opportunities in Instagram. You can especially take advantage of the specialized selling tools that the app keeps introducing regularly like adding product tags in posts and stories, the ‘shop’ tab, Checkout out in Instagram, etc. It is advisable to get all these features approved Sand complete the setup before starting your journey in Instagram.
At present, reading the market situation correctly, the brand wants to strengthen its omnichannel properties. Integrating seamless online-offline experience to ensure a high-quality shopping experience for the consumers. The online-offline experience should be complementary of each other and consumers should be able to enjoy these at the same level.
Abdullah joined Istituto Marangoni London in 2010, and since then he has been lecturing and leading various units on BA in Fashion Business, MA in Fashion & Luxury Brand Management, MA in Fashion Promotion and MA in Fashion Buying. Some of the subjects taught include: Economics, Finance, Big Data, Analytics, Artificial Intelligence, Wealth Management, Strategy, Luxury Management, and Project Management. He has been involved in supervising Master Dissertations, and Undergraduate Business Plan projects.
For the uninitiated, industrial hemp can be put to many different uses, which includes producing paper, biodegradable plastic, health food, fuel, and textile. Hemp happens to be an all-rounder plant which not only has significance in the world of medicine, but also the world of fashion.5ArtureAnother homegrown brand that has made its mark in the sustainable fashion sphere is Arture, Chennai based a lifestyle accessories brand. A PETA certified vegan brand, it offers a wide collection of wallets, handbags, laptop sleeves and travel accessories for both men and women. What sets the brand apart is the fact that all products are made from a fabric made from 100% natural cork imported from the Mediterranean. Cork harvesting, as we all know, comes from the bark of cork oak, which are harvested without any harm inflicted on the trees.
Consumers have always demanded experience, convenience and speed in their shopping journey from purchasing to delivery and now, they also want a safe and “contactless” shopping environment. In this unprecedented time, it is pivotal that retailers adapt quickly to this ‘new normal,’ as well as prepare for what’s to come.
Adhering to the guidelines issued by the Central and State governments, as well as with the permission from local authorities, Cantabil re-opened all its exclusive brand stores in the orange and green zones across the country. All the stores were rigorously sanitized before restarting the business, the brand also rolled out a Standard Operating Procedure (SOP) to ensure the well-being of both staff and customers.